Product Portfolio
Problems I have been solving, how I approached them, and the designs behind them.
Botim
A growth engine for a super-app
Only 3.5% of Botim's monthly active users made a fintech transaction, and that number had been flat for months even though a large growth team was pushing campaigns.
Fintech transacting users grew from 3.5% to 8% of monthly active users in one year.
- Growth
- Cross-sell
- Experimentation
Botim
Building Trust & Safety from zero
Spam calls and abusive messages were eroding trust on a platform where people also move money. There was no framework to stop them.
Spam-caller complaints to support dropped 65%, from 3.7 to 1.3 per day.
- Trust & Safety
- Chat
- Calling
Botim
Turning conversations into transactions
People open Botim to talk, not to pay, and many chatted elsewhere. How do we make chat a daily habit, then turn those conversations into money moments without breaking them?
~58k new fintech transacting users from the chat money moments.
- Chat
- Engagement
- Fintech
- Cross-sell
Botim
Boost, rewards that build the first transaction
Many users had activated Botim Money but never made a first transfer, bought gold or used a loan. How do we give them a reason to try, without training them to wait for discounts?
Lending utilisation rose 68% in a quarter, without any default incidents.
- Rewards
- Fintech
- Activation
CoLearn
Snap a question, learn the answer
Indonesian students needed help with homework at the moment they were stuck, and CoLearn needed a way to reach them before selling live classes.
Attracted 5M+ MAU with a photo-to-solution homework engine.
- EdTech
- AI
- Retention